If I'd invested in Amazon since 2023
$1,000 put into Amazon at the end of 2023 would be worth about $1,570 today — a 1.57× return, or roughly 20.5% a year. Change the amount below to run your own number.
You'd have
$1,570
from $1,000 invested — up 57%.
The story behind the number
Amazon since 2023 has been a remarkably smooth ride. $1,000 put in at the end of 2023 grew to $1,570 — a 1.57× return, or about 20.5% a year. That beat the S&P 500, which turned the same $1,000 into $1,561 — you'd have come out roughly 1.01× ahead of simply buying the index.
The ride mattered as much as the destination. The strongest single year was 2026, up 27%; the worst was 2026, down 12%.
Holding on took nerve: the position fell as much as 22% from its 2025 peak to its 2025 low, before climbing back above that high by 2026. Inflation takes a bite, too — consumer prices rose about 8% over the period, so in today's money the result is closer to 1.45× what you put in.
Common questions
- How much would I have if I'd invested $1,000 in Amazon in 2023?
- $1,000 invested in Amazon at the end of 2023 would be worth about $1,570 today — a 1.57× return, or roughly 20.5% per year.
- What were the best and worst years for Amazon since 2023?
- The best year was 2026, up about 27%. The toughest was 2026, when it fell about 12%. Across the window, 13 of 30 years finished lower than they started.
- What was the biggest drop along the way?
- The steepest decline was about 22%, from a peak in 2025 to a low in 2025, with the value recovering above its prior high by 2026.
- Would I have done better in S&P 500?
- No — the S&P 500 turned $1,000 into about $1,561 over the same window, while Amazon reached $1,570. Amazon came out ahead.
The chart above shows the whole journey, not just the destination. Try switching to a bit each year to see how spreading your buying would have changed the outcome — or skip the latte to find out what a small daily habit could have grown into instead.
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