If I'd invested in Apple since 2023
$1,000 put into Apple at the end of 2023 would be worth about $1,512 today — a 1.51× return, or roughly 18.7% a year. Change the amount below to run your own number.
You'd have
$1,512
from $1,000 invested — up 51%.
The story behind the number
Apple since 2023 has been a remarkably smooth ride. $1,000 put in at the end of 2023 grew to $1,512 — a 1.51× return, or about 18.7% a year. The S&P 500 actually did better over the same years, turning that $1,000 into $1,561 — about 1.03× what this returned.
The ride mattered as much as the destination. The strongest single year was 2026, up 15%; the worst was 2025, down 8%.
Holding on took nerve: the position fell as much as 20% from its 2024 peak to its 2025 low, before climbing back above that high by 2026. Inflation takes a bite, too — consumer prices rose about 8% over the period, so in today's money the result is closer to 1.40× what you put in.
Common questions
- How much would I have if I'd invested $1,000 in Apple in 2023?
- $1,000 invested in Apple at the end of 2023 would be worth about $1,512 today — a 1.51× return, or roughly 18.7% per year.
- What were the best and worst years for Apple since 2023?
- The best year was 2026, up about 15%. The toughest was 2025, when it fell about 8%. Across the window, 13 of 30 years finished lower than they started.
- What was the biggest drop along the way?
- The steepest decline was about 20%, from a peak in 2024 to a low in 2025, with the value recovering above its prior high by 2026.
- Would I have done better in S&P 500?
- Yes — the S&P 500 turned $1,000 into about $1,561, versus $1,512 for Apple over the same window.
The chart above shows the whole journey, not just the destination. Try switching to a bit each year to see how spreading your buying would have changed the outcome — or skip the latte to find out what a small daily habit could have grown into instead.
More Apple scenarios
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since 1980
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If I'd invested in Apple since 2010
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If I'd invested in Apple since 2024
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If I'd invested in Apple since 2025
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