If I'd invested in Amazon since 2006
$1,000 put into Amazon at the end of 2006 would be worth about $121,091 today — a 121× return, or roughly 28.0% a year. Change the amount below to run your own number.
You'd have
$121,091
from $1,000 invested — up 12009%.
The story behind the number
Amazon since 2006 has been a remarkably smooth ride. $1,000 put in at the end of 2006 grew to $121,091 — a 121× return, or about 28.0% a year. That beat the S&P 500, which turned the same $1,000 into $5,238 — you'd have come out roughly 23.1× ahead of simply buying the index.
The ride mattered as much as the destination. The strongest single year was 2007, up 54%; the worst was 2008, down 26%.
Holding on took nerve: the position fell as much as 54% from its 2007 peak to its 2008 low, before climbing back above that high by 2009. Inflation takes a bite, too — consumer prices rose about 64% over the period, so in today's money the result is closer to 73.6× what you put in.
Common questions
- How much would I have if I'd invested $1,000 in Amazon in 2006?
- $1,000 invested in Amazon at the end of 2006 would be worth about $121,091 today — a 121× return, or roughly 28.0% per year.
- What were the best and worst years for Amazon since 2006?
- The best year was 2007, up about 54%. The toughest was 2008, when it fell about 26%. Across the window, 91 of 234 years finished lower than they started.
- What was the biggest drop along the way?
- The steepest decline was about 54%, from a peak in 2007 to a low in 2008, with the value recovering above its prior high by 2009.
- Would I have done better in S&P 500?
- No — the S&P 500 turned $1,000 into about $5,238 over the same window, while Amazon reached $121,091. Amazon came out ahead.
The chart above shows the whole journey, not just the destination. Try switching to a bit each year to see how spreading your buying would have changed the outcome — or skip the latte to find out what a small daily habit could have grown into instead.
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