How much would I haveif…

If I'd invested in Amazon since 1999

$1,000 put into Amazon at the end of 1999 would be worth about $62,612 today — a 62.6× return, or roughly 17.0% a year. Change the amount below to run your own number.

You'd have

$62,612

from $1,000 invested up 6161%.

Multiple62.6×
Per year17.0%
In today's $$62,612
shares held262.47 shares
19992026

The story behind the number

Best year+63%2001
Worst year−41%2001
Steepest drop−92%1999→2001
vs S&P 50012.4× aheadS&P 500 → $5,050

Amazon since 1999 has been a fairly steady climb. $1,000 put in at the end of 1999 grew to $62,612 — a 62.6× return, or about 17.0% a year. That beat the S&P 500, which turned the same $1,000 into $5,050 — you'd have come out roughly 12.4× ahead of simply buying the index.

The ride mattered as much as the destination. The strongest single year was 2001, up 63%; the worst was 2001, down 41%.

Holding on took nerve: the position fell as much as 92% from its 1999 peak to its 2001 low, before climbing back above that high by 2007.

Common questions

How much would I have if I'd invested $1,000 in Amazon in 1999?
$1,000 invested in Amazon at the end of 1999 would be worth about $62,612 today — a 62.6× return, or roughly 17.0% per year.
What were the best and worst years for Amazon since 1999?
The best year was 2001, up about 63%. The toughest was 2001, when it fell about 41%. Across the window, 133 of 318 years finished lower than they started.
What was the biggest drop along the way?
The steepest decline was about 92%, from a peak in 1999 to a low in 2001, with the value recovering above its prior high by 2007.
Would I have done better in S&P 500?
No — the S&P 500 turned $1,000 into about $5,050 over the same window, while Amazon reached $62,612. Amazon came out ahead.

The chart above shows the whole journey, not just the destination. Try switching to a bit each year to see how spreading your buying would have changed the outcome — or skip the latte to find out what a small daily habit could have grown into instead.

Compare Amazon head-to-head since 1999

More Amazon scenarios

All Amazon years →

What else, since 1999?