If I'd invested in Amazon since 2009
$1,000 put into Amazon at the end of 2009 would be worth about $35,446 today — a 35.4× return, or roughly 24.3% a year. Change the amount below to run your own number.
You'd have
$35,446
from $1,000 invested — up 3445%.
The story behind the number
Amazon since 2009 has been a remarkably smooth ride. $1,000 put in at the end of 2009 grew to $35,446 — a 35.4× return, or about 24.3% a year. That beat the S&P 500, which turned the same $1,000 into $6,656 — you'd have come out roughly 5.33× ahead of simply buying the index.
The ride mattered as much as the destination. The strongest single year was 2026, up 27%; the worst was 2022, down 24%.
Holding on took nerve: the position fell as much as 52% from its 2021 peak to its 2022 low, before climbing back above that high by 2024. Inflation takes a bite, too — consumer prices rose about 54% over the period, so in today's money the result is closer to 23.1× what you put in.
Common questions
- How much would I have if I'd invested $1,000 in Amazon in 2009?
- $1,000 invested in Amazon at the end of 2009 would be worth about $35,446 today — a 35.4× return, or roughly 24.3% per year.
- What were the best and worst years for Amazon since 2009?
- The best year was 2026, up about 27%. The toughest was 2022, when it fell about 24%. Across the window, 79 of 198 years finished lower than they started.
- What was the biggest drop along the way?
- The steepest decline was about 52%, from a peak in 2021 to a low in 2022, with the value recovering above its prior high by 2024.
- Would I have done better in S&P 500?
- No — the S&P 500 turned $1,000 into about $6,656 over the same window, while Amazon reached $35,446. Amazon came out ahead.
The chart above shows the whole journey, not just the destination. Try switching to a bit each year to see how spreading your buying would have changed the outcome — or skip the latte to find out what a small daily habit could have grown into instead.
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