If I'd invested in Apple since 2013
$1,000 put into Apple at the end of 2013 would be worth about $14,527 today — a 14.5× return, or roughly 24.1% a year. Change the amount below to run your own number.
You'd have
$14,527
from $1,000 invested — up 1353%.
The story behind the number
Apple since 2013 has been a remarkably smooth ride. $1,000 put in at the end of 2013 grew to $14,527 — a 14.5× return, or about 24.1% a year. That beat the S&P 500, which turned the same $1,000 into $4,016 — you'd have come out roughly 3.62× ahead of simply buying the index.
The ride mattered as much as the destination. The strongest single year was 2020, up 21%; the worst was 2018, down 18%.
Holding on took nerve: the position fell as much as 31% from its 2018 peak to its 2018 low, before climbing back above that high by 2019. Inflation takes a bite, too — consumer prices rose about 42% over the period, so in today's money the result is closer to 10.2× what you put in.
Common questions
- How much would I have if I'd invested $1,000 in Apple in 2013?
- $1,000 invested in Apple at the end of 2013 would be worth about $14,527 today — a 14.5× return, or roughly 24.1% per year.
- What were the best and worst years for Apple since 2013?
- The best year was 2020, up about 21%. The toughest was 2018, when it fell about 18%. Across the window, 62 of 150 years finished lower than they started.
- What was the biggest drop along the way?
- The steepest decline was about 31%, from a peak in 2018 to a low in 2018, with the value recovering above its prior high by 2019.
- Would I have done better in S&P 500?
- No — the S&P 500 turned $1,000 into about $4,016 over the same window, while Apple reached $14,527. Apple came out ahead.
The chart above shows the whole journey, not just the destination. Try switching to a bit each year to see how spreading your buying would have changed the outcome — or skip the latte to find out what a small daily habit could have grown into instead.
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